October 2013

Whats In Your Meat - Traceable Meat

When you sit down to enjoy a delicious steak hot off the grill, you might have wondered about the genetics, feed or the farmland from where your meat came, only for these things to remain a mystery. Now in this ever-changing world of technology, the time has come that you can know every aspect of the meat you’re going to enjoy. Starting in October, there will be technology called Traceable Meat™ that will allow you to trace your meat from farm to table from your smartphone.  The process uses a simple QR code and will give consumers access to genetic traceability for each and every piece of meat, including bloodlines and origins. Everyone using the Traceable Meat™ app will be assured that the meat they are eating is healthy and delicious.

Producers Cattle Auctions

In 1994, a Time magazine article forecast that the Internet would never go “mainstream” nor was it designed for “commerce.”
   About that time in 1994, Jeff McFarland, a Mobile AL cattleman and businessman, was hauling cows across the Mobile Bayway on the Gulf of Mexico. Thinking. He reached for his Motorola “bag phone” and called a friend Jim Austin, who also happened to be hauling cows, not in Alabama, but in central Montana, where Austin at the time was Operations Manager for N-Bar Ranch.

McFarland asked Austin “what do you know about computers?” Austin replied “I know I have to ask my wife how to turn mine on.” 

Feed Hay Now to Allow Pastures to Recover

Feed hay in the fall and save the new green grass for winter is a plan that can result in more feed for drought-stressed cow herds. University of Missouri Extension specialists urge continued feeding of hay to allow pastures to rebuild root reserves to prepare grass for strong growth next spring.

“It’s tempting to turn cows onto new fall growth when rains return after a drought,” says Rob Kallenbach, MU forage specialist.

There’s another reason to hold off, says Justin Sexten, MU beef nutritionist. Cows will need high-quality grass when winter brings wet and cold weather. The grass growing this fall can be stockpiled in pastures for winter grazing.

Country of Origin Labels

A revised policy requiring more specific country-of-origin labels (COOL) on meat products is moving forward but debate continues about whether the benefits of the policy outweigh the costs.

The requirement of more specific country-of-origin labels, a ruling upheld recently in US district court, could mean that more information will be available for meat consumers to make purchasing decisions, but also could lead to economic loss for the US meat industry and its trading partners.