2014 NCBA Convention Preview

National Cattlemen’s Beef Association - 2014 NCBA Convention Preview

Cattlemen and women are taking over Nashville come February when the National Cattlemen’s Beef Association sets up shop for the 2014 Cattle Industry Annual Convention and NCBA Trade Show. The Cattle Industry Convention is the oldest and largest convention for the cattle business, now in its 116th year. The convention and trade show create a unique, exciting environment for cattle industry members to come together to network, create policy for the industry, and to have some fun.

The Cattle Industry Annual Convention features meetings and events from the NCBA, Cattlemen’s Beef Board, CattleFax, National Cattlemen’s Foundation and the American National Cattlewomen.

NCBA’s Cattlemen’s College will headline convention activities on Feb. 3-4, 2014. Celebrating its 21st year, the program has established a reputation as one of the most thorough cattle producer education programs in the nation. The 2014 edition of Cattlemen’s College is sponsored by Zoetis Animal Health and offers a wide range of informative, hands-on educational workshops designed for cattle operations of every size and sector.

Cattlemen’s College workshops include an outstanding lineup of industry experts during the course of two jam-packed days. On Mon., Feb. 3, participants will first hear from Dr. Arne Anderson as he presents “Manners Matter: Keeping You and Your Cattle Alive and Well.” This first class is aimed at the “dos” and “don’ts” of processing cattle through a chute, with emphasis placed on safety and efficiency for both the cowboys and the cattle.

Following this presentation, Dr. Jerry Lipsey and Dr. Kent Anderson will shift focus to the selection of replacements for your herd. Dr. Lipsey will demonstrate how to select replacement heifers for longevity, in a presentation entitled “Can Visual Evaluation Foresee Differences in Fertility?” and Dr. Kent Andersen will discuss a historic blend of art and science – combining cowboy common sense for soundness and adaptability traits with the disciplined use of expected progeny differences for combinations of calving ease, growth, efficiency, carcass and maternal traits in selecting replacement bulls. This session intends to provide information that helps take bull buying to the next level of dependability.

On Monday evening, Cattlemen’s College participants will be treated to a reception sponsored by Certified Angus Beef. The reception will be an opportunity to visit with fellow cattlemen as well as the afternoon’s speakers.

Monday also kicks off the meetings for the ANCW, with their opening session and meetings running throughout the week. ANCW members will discuss their M3 program: Moms, Millennials and More, looking at ways to engage in the beef story through social media and events. They will also host their Collegiate Career Fair for all college students. This will be an opportunity for job seekers to meet with industry representatives, learn about companies and apply for positions.

Starting Tuesday morning at 7:00 am, Cattlemen’s College classes start back with a keynote address by Bob Langert, who is the corporate vice president, and leads corporate social responsibility & sustainability for McDonald’s Corporation. Langert will share McDonald’s overall sustainable supply chain vision and how beef fits in. Langert will discuss how McDonald’s is working with various stakeholders, including all parts of the value chain, to collaborate on social and environmental opportunities and challenges and sustainability as the industry continues to evolve.

Proceeding Langert’s address, five concurrent classroom sessions will begin at 8:15 am with each classroom having specific areas of emphasis including resource management, animal management, ranch management, finance and business and consumer relations.

Other educational programs will look at sustainability and beef sales, consumer perceptions of beef, beef in the global marketplace and new beef cuts among many programs available. These educational programs will take place throughout the day Tuesday with a number of breakout sessions.

Tuesday afternoon, Captain Richard Phillips will kick off the first general session, sponsored by Boehringher Ingelheim Vetmedica, Inc., with keynote remarks. Captain Richard Phillips is the inspiration for the movie, “Captain Phillips”, starring Tom Hanks. The movie is based on Phillips’s book, “A Captain’s Duty: Somali Pirates, Navy Seals and Dangerous Days at Sea,” a fascinating and suspenseful recounting of the first hijacking of a U.S. ship in more than 200 years.

It’s the incredible story of a regular man who found the courage to lead his ship and save his crew while besieged by Somali pirates for five days. Phillips not only shares his compelling story as a “floating CEO” in charge of the day-to-day operations of a multi-million dollar ship and its crew, he also draws lessons from the dramatic events that can help you survive and thrive. He will discuss the vital importance of leadership and teamwork, combined with a belief in the power and potential of yourself and your team, as seen through the eyes of an unassuming hero who conquered one of the world’s most extraordinary challenges.

Tuesday evening will feature the NCBA Trade Show opening reception. The NCBA Trade Show will be the largest ever this year, with nearly 300 exhibitors. The trade show will remain open through Thursday night, offering members the opportunity to visit and interact with vendors and view new products and services. This year’s trade show will offer two education areas on the show floor with a demonstration area for live animals and a learning lounge for classroom-style presentations. These areas will focus on valuable educational tips and NCBA’s Beef Quality Assurance program Stockmanship and Stewardship. The trade show truly has something for everyone in the cattle industry.

General Session II, sponsored by Bayer Animal Health, takes place Feb. 6 at 9:30 a.m. and features all-American and NFL quarterback Archie Manning, who transcends his athletic achievements. People far and wide have been inspired by his warm personality, his drive, and his sense of humor.

Recognized as a 14-year veteran quarterback and father of two Super Bowl champion quarterbacks, Peyton and Eli, Manning believes the greatest rewards don’t come from winning the game – they come from playing the game. His other principles for success are leadership, depending on others and flexibility. Manning takes these lessons, along with countless others, to inspire audiences to achieve greatness in their journey for personal and professional success.

On Feb. 5 at 8 a.m, Purina Animal Nutrition LLC and Zoetis are sponsoring the CattleFax outlook seminar. This session will explore the factors that influence the profitability of your operation, and provide a look forward to what cattle, beef and feed prices might look like in the future. To top it off, Art Douglas, Ph.D., of Creighton University will provide a long-term weather outlook. The CattleFax outlook is always one of the most popular programs offered. In the past attendees would need to pay an additional fee to attend this session, but this year admission to the outlook seminar is included in your registration.

Getting into business, Tuesday afternoon there will be an orientation for new NCBA members and first time convention attendees. We will also have our Policy Forum discussing the latest events in Washington, D.C., and the Federation Forum focused on the 45 Qualified State Beef Councils and initiatives undertaken through the state/national partnership. Thursday members will undertake the work of developing NCBA’s grassroots policy in a number of committee meetings. Friday morning is set aside for Board of Directors meetings by the CBB, NCBA Federation and NCBA Board of Directors.
The days are complete with educational classes, informational sessions, and policy meetings, but the nights are filled with concerts, dancing, casino games and more.
Elvis will be in the building on Wednesday night, brought to you by Central Life Sciences. Celebrating the best of Las Vegas and Nashville, the Viva NashVegas party will feature an exciting, action-packed collection of activities and entertainment – from casino games, craps, blackjack and roulette to a country band for dancing and toe-tapping. Food, drinks, friends and fun; everyone is invited to join the festivities and search out the real Elvis.

Thursday, “Night at the Opry” is back by popular demand, sponsored by Bayer. A trip to Nashville wouldn’t be complete without a trip to the Grand Ole Opry House, where country music became famous. Convention attendees will enjoy an exclusive performance by some of country music’s top artists. Headliners include: Trace Adkins, Diamond Rio, Riders in the Sky, John Conlee, Sarah Darling and T. Bubba Bechtol. We’ll also leave plenty of time to party with a Red Solo Cup after party.

Each day of convention, there will be a tour offered for those wishing to see a little bit more of Nashville and the sights while in town. Tuesday will look at Presidential ground, touring the Hermitage, home of Andrew Jackson and a true historic landmark. Wednesday, it’s off to see historic Nashville with tours of downtown, the riverfront, the Parthenon and Fort Nashboro. And Thursday will focus on the music of Nashville in a musical journey through the heart of country music.

You can register online for the convention and book your hotel room at www.beefusa.org, or call (303) 694-0305. Registration is required to attend. The deadline for early registration and a discounted price is Jan. 10, 2014. Follow me to Tennessee and the 2014 Cattle Industry Convention and NCBA Trade Show, Feb. 4-7!