Bull Riding

ABBI: Raising Bucking Bulls for Profit and Pleasure

Gone are the days when the bucking bull was the villain of the rodeo. Today, the bovine athlete enjoys celebrity status in a sport that awards a quarter million dollar payout to the top bull each year.

Much of the sport’s popularity begins with Professional Bull Riders, Inc.  Twenty bull riders formed the company today based in Pueblo, Colo., in 1992 with the goal of bringing bull riding out of the rodeo world and into mainstream America.

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