Management and Marketing for America’s Beef Producer
The Beginning. The late Bob Magness, who founded Magness Land and Cattle, traded some of his commercial cows back in the 50’s for the stake he needed to begin TCI, which would ultimately become one of the largest cable television companies in the world.
Through the years and various business involvements, though, Bob always had some commercial cattle stashed around. And, he always reminded sons, Gary and Kim, that cattle were the bedrock of the family’s business success.
Fast forward, the Magness family was impressed enough with those first commercial heifers to purchase some Limousin bulls for their Colorado operations, as well as for the storied Silver Spur Ranch in Wyoming, which Magness owned for many years.