National Cattlemen's Beef Association
Everywhere you turn there is another good reason to attend the “Rocky Mountain Round-Up,” the 2011 Cattle Industry Convention and NCBA Trade Show in Denver, Colo., Feb 2-5.
On one front are the high caliber speakers lined up to address attendees at the event’s general sessions. The Opening General Session Feb. 2 will feature Richard Picciotto, Fire Department of New York Chief and the highest ranking firefighter to survive the World Trade Center Collapse on Sept. 11, 2001. Chief Picciotto is the author of Last Man Down, which chronicles his harrowing experience that day. He will provide a gripping, first-person account of the catastrophe and emergency response.