Sustainability is a word we hear a lot in the beef industry these days. Some of the nation’s largest buyers of beef are heavily focused on the topic right now and I don’t think it’s a topic that will go away any time soon. You’ve no doubt heard McDonald’s plan to source verified sustainable beef by 2016. Walmart is also developing plans to ensure the sustainability of its beef supply chain.
The American Cattlemen likes to keep our readers informed about what the is going on in the Beef industry. Next generation of cattle producers discussing key issues in new blog "Cattle Call".”WASHINGTON (Sept. 23, 2009) — This is not your father’s cattle industry any more. The National Cattlemen’s Beef Association’s (NCBA) Young Producers’ Council (YPC) has motivated the newest faces of U.S. cattle production to tell their story on the organization’s blog, Cattle Call (http://ypcblog.beefusa.org/). Next generation of cattle producers discussing key issues in new blog “Cattle Call”