Producers Cattle Auctions
In 1994, a Time magazine article forecast that the Internet would never go “mainstream” nor was it designed for “commerce.” About that time in 1994, Jeff McFarland, a Mobile AL cattleman and businessman, was hauling cows across the Mobile Bayway on the Gulf of Mexico. Thinking. He reached for his Motorola “bag phone” and called a friend Jim Austin, who also happened to be hauling cows, not in Alabama, but in central Montana, where Austin at the time was Operations Manager for N-Bar Ranch.
McFarland asked Austin “what do you know about computers?” Austin replied “I know I have to ask my wife how to turn mine on.”