sustainable beef

Sustainable Beef (and just what does that mean, and why would anyone be against it?)

Sustainability means different things to different people. “If we’re not sustainable in what we do, we’re out of business,” said Nebraska cattleman Bill Rishel. “Many of us in the cattle business grew up thinking of sustainability as making enough money to keep ranching the next year. Of course that meant we had to care for our natural resources and manage them in a responsible way.

 

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