Farms Technology Announces Mobile Trading App for Dynamic Pricing Platform
DPP mobile app gives buyers, sellers flexibility, 24/7 access
DES MOINES, Iowa - Farms Technology, L.L.C., today announced a mobile trading technology application for their enhanced electronic grain marketing program, providing even more flexibility for the buying and selling of corn, soybeans, wheat and sorghum.
DPPSM (Dynamic Pricing PlatformSM) grain desk helps sellers of grain commodities make, manage and monitor offers. As an extension of this online system, the new mobile app, which is available on iPhone and Android smart phone systems, is the latest innovation in the grain commodities trading market designed to connect sellers with their preferred buyer.
"DPP grain desk mobile app users can monitor futures markets, view local cash bids and market commentary at their convenience," says Tonia Carpenter, senior marketing manager for DPP grain desk. "The app also allows for transactions, which makes marketing grain much easier during long days in the field or time out of the office. App users also have the ability to respond to active private bids (APB) and direct messages sent to mobile devices anytime, anywhere."
APB text alerts are a quick and efficient way for a buyer to contact a seller to meet an immediate need for a specific quantity or quality of grain from a desired location. Typically, APBs are at a premium price compared to public bids. By having an active DPP grain desk account, sellers ensure they have access to the best local opportunities to market their grain.
"With the DPP grain desk mobile app, buyers and sellers have a great new tool in the palms of their hands," says Farms Technology CEO Jason Tatge. "Dynamic pricing information from our price match engine helps buyers and sellers automate grain transactions with second-by-second pricing, maximizing profits and efficiency of their businesses."
Farms Technology provides a variety of Internet-based procurement applications for the agricultural industry. Applications range from fully integrated electronic hedging platforms to private cash commodity exchanges to open public cash commodity exchanges. All Farms Technology products offer growers the choice of using a wide variety of marketing tools to automate cash commodity sales directly from the farm to destination buyers. For buyers, the tools offer a streamlined process to procure more bushels of grain using fewer resources with dramatically improved customer service.
"With commodity markets more volatile than ever, it's challenging to watch for price movement that might impact grain marketing decisions," Carpenter says. "This marketing tool can provide growers with the opportunity to sell grain at any time and helps streamline the connection with their buyer, especially when markets are moving fast or after regular business hours. The technology behind DPP grain desk also can help buyers when it comes to hedging cash commodity transactions."
Growers post offers to their buyers electronically and DPP grain desk monitors offers with every tick of the market. When offers match buyers' bids, the transactions complete automatically.
The power of dynamic pricing and E-PitSM technology featured in the DPP grain desk allow users to monitor activity at all hours of the day and night.
"Using our patented E-Pit technology, which facilitates instant electronic hedging and eliminates slippage, DPP grain desk allows growers to obtain their asking prices and buyers to obtain their futures hedges," Tatge says. "Fully automated hedging and purchasing of grain allow growers to execute cash sales of grain anytime the markets are trading.
"Growers can post an offer to deliver cash corn to their local buyer on DPP grain desk and choose the bushel quantity, delivery period and desired cash price for that commodity," Tatge says. "The system can simultaneously execute a hedge order, receive confirmation of the fill, execute the cash purchase and notify both buyer and seller in less than one second."
To learn how to download and activate the DPP grain desk mobile app, go to www.dppgraindesk.com/mobile.
Technology, L.L.C., is the industry leader for electronic grain marketing and has been serving the grain business by providing the electronic marketplaces with a mission of providing simple, useful tools to farmers and grain buyers that help improve efficiencies. Pioneer Hi-Bred purchased an equity stake in Farms Technology in April 2008.