2021 Convention Timing Offers New Opportunities for Attendees

Published on Mon, 06/28/2021 - 1:31pm

2021 Convention Timing Offers New Opportunities for Attendees.

 Article and photos courtesy of the National Cattlemen’s Beef Association.

 It is hard to believe 18 months have passed since the cattle industry came together for annual convention. The February 2020 event in San Antonio, Texas, wrapped up just before COVID-19 started closing things down. Although the difficult decision to postpone 2021’s convention created some logistical challenges, it also presented new opportunities. Now, it is time to reconnect in person and “Tune in to Tennessee” for the 2021 Cattle Industry Convention & NCBA Trade Show, Aug. 10-12, in Nashville, Tenn.

You would think delaying an event of this size six months would make organizers jump with joy, having more time to plan, but that’s not the case. The roller coaster ride of ever-changing health orders and safety protocols is enough to tie anyone’s stomach in knots. The convention planning team may have a few more ulcers, but they created an event full of education, entertainment and excitement for the entire family.

Having the convention in August instead of February is allowing for more outdoor activities than in the past. Even in warm-weather host cities, outdoor events in February are typically out of the question. This year’s NCBA Trade Show features even more outdoor space including exhibitors, displays and the Chuckwagon Café where attendees can enjoy lunch each day. You’ll also find more receptions and social activities occurring outside as well.

While the trade show is always a popular shopping destination, August is the perfect time to think about shopping for the holidays. Beat the holiday rush and find unique gifts for family and friends at the trade show’s retail marketplace, which offers everything from clothing and boots to artwork and jewelry.

The August timing also opens the doors for many who may otherwise be unable to attend. With kids out of school for the summer, this year’s convention provides the perfect excuse for a family vacation. Attendees receive discounts on travel as well as Nashville-area attractions. The agenda is also filled with educational programming with something for everyone.

Education has always been a cornerstone of convention, incorporating hot topics and industry-leading speakers, and this year is no different. To add even more value, an additional general session has been included on the final day entitled “Sustainability: Opportunity or a Bunch of Bull.” Cattlemen and women have been conserving natural resources, contributing to the economy and engaging with communities for generations, so sustainability is not a new concept. Sustainability session speakers will discuss how the cattle industry offers solutions to the climate change conversation.

Perennial favorites such as the CattleFax Outlook Seminar and “State of the Industry” update will provide the latest on markets and the current climate in Washington. Additional educational opportunities can be found throughout the three days including the Learning Lounge, with classroom sessions on the trade show floor providing busy attendees valuable educational tips. The popular Stockmanship and Stewardship demonstration arena offers unique educational experiences featuring live animal handling and horsemanship demonstrations.

You can’t attend an event in Music City without experiencing live entertainment, and this year’s convention agenda is packed with toe-tapping musicians. Country music singer and songwriter, Kix Brooks, kicks off the Opening Session talking about his experiences in country music as well as his passion for creating award-winning wines. The exclusive Cowboy’s Night at the Opry event wraps up convention in Nashville style with country music and camaraderie.

After a year of isolation and limited activity, attendance at this year’s convention could break a record. With people interested in traveling again and looking to reconnect, convention comes at a perfect time to bring everyone together. And destinations, such as Nashville, which are used to hosting large groups year-round are excited to get things back to normal and reinvigorate the economy.

“The 2021 Cattle Industry Convention & NCBA Trade Show is the first large gathering in Nashville in over a year, and the city is excited to host us,” says Kristin Torres, National Cattlemen’s Beef Association executive director of meetings and events. “Gaylord Opryland Resort has also been a pleasure to work with, especially juggling the myriad of health order changes.”

This year’s convention is bringing producers together again and reconnecting people after more than a year of disruptions due to COVID-19, however, attendee well-being is still the number one priority. Nashville is completely open for business and masks are no longer required, but event organizers remain vigilant and have implemented cleaning and safety protocols to protect guests.

For the first time ever, a virtual ticket option is available for those who can’t attend the 2021 Cattle Industry Convention in person. CattleCon Remix attendees will be able to stream general sessions, various Cattlemen’s College sessions, demonstration arena events and the NCBA Trade Show, and sessions will be made available on-demand following the event.
A variety of convention registration options are available including trade show only, single day tickets, education package and a family pack. For more information and to register and reserve housing, visit https://convention.ncba.org/.

When you return home from Nashville, don’t put your convention gear away completely, because in a short six months it will be time to gather once again. The planning team is already organizing the 2022 Cattle Industry Convention & NCBA Trade Show, so mark your calendars for Feb. 1-3, in Houston, Texas.