Cattle Industry Convention Brings Education, Entertainment and Business to Nashville

Published on Wed, 12/28/2016 - 1:08pm

Cattle Industry Convention Brings Education, Entertainment and Business to Nashville

The 2017 Cattle Industry Convention and NCBA Trade Show in Nashville, Tenn., Feb. 1-3, is quickly approaching, and the lineup of events and number of trade show exhibitors keeps getting more and more exciting. From Dr. Beck Weathers’s tale of surviving the icy landscape of the 1996 Mount Everest tragedy to highly informative Cattlemen’s College sessions featuring leaders in the beef industry, there are many opportunities to make this year’s convention one for the books as the annual meetings of NCBA, Cattlemen’s Beef Promotion & Research Board, American National CattleWomen, CattleFax and the National Cattlemen’s Foundation take place.
If you haven’t attended the Cattle Industry Convention before, get ready to start the week with two concurrent Cattlemen’s College events featuring Dr. Kent Anderson, Dr. Alison Van Eenennaam, and Dr. Megan Rolf. These beef industry experts will delve into the topics of exploiting genetic information throughout the beef supply chain and a genetics research project that could lead to the reduction of embryonic loss while increasing cattle fertility. If improving your herd genetics is a priority for your operation, then you won’t want to miss out on these sessions.

Convention will officially kick off with the Opening General Session, where Weathers will share with the audience his miraculous tale of survival from one of the deadliest storms in the history of Mount Everest, which killed eight climbers. Attendees will also have the opportunity to hear from fellow cattlemen and women about struggles they have faced and overcome for the betterment of their operations, their lives and their families, through submissions shown during the session. (To submit your own Everest moment, create a 15-30 second video sharing your struggles and how you’ve overcome them at www.beefusa.org.)
Some attendees will start their Thursday morning at convention with the BeefFit 5k Fun Run/Walk or mosey in Music City. Following the morning’s fun run, the 2017 CattleFax U.S. and Global Protein and Grain Outlook Seminar will explore why the cattle market behaves as it does. Analysts will take a look at coming supplies and protein demand, both domestically and internationally. Dr. Art Douglas will also present his weather forecast, highlighting the long-term outlook. Following a difficult 2016, the CattleFax Outlook Seminar is guaranteed to draw a crowd.
Another event sure to draw a crowd will be the second General Session, as keynote speaker Dana Perino provide her analysis of post-election realities. Perino will share her expertise with attendees with the same clarity and precision that earned her the respect of the White House Press Corps while serving for more than seven years as the first Republican woman to be press secretary during the administration of President George W. Bush. Following the election and Lame Duck session of Congress, Perino’s political insights shouldn’t be missed.
During your time between sessions you’ll want to visit the NCBA Trade Show, recently recognized as one of the 25 fastest-growing trade shows in the United States. With more than 300 exhibitors stretching across 265,000 square feet of exhibit space, the NCBA Trade Show is the largest show dedicated specifically to the beef industry. Cattlemen and women will have the opportunity to speak directly with companies that can provide them with new equipment, the most up-to-date beef cattle technology, pharmaceuticals and more. The trade show floor will also be host to live cattle-handling learning opportunities for attendees. From shopping for a new tractor to seeing how your operation can become a leader with new technology in 2017, the trade show floor is the best place to be.
When it’s time to stomp your boots and have some fun following the work, Nashville is one of the best places you can be. Cowboys and cowgirls will take on the Country Music Hall of Fame and Museum for the Thursday night event to indulge in a night full of country music history and entertainment. The Stars and Guitars event will take you back in time as you explore the museum and relive some of your favorite memories that only music can evoke. You’ll want to dance the night away as local Nashville songwriters, bluegrass acoustics, and the one-and-only Paul Bogart serenade you with the sounds you love.

The Cattle Industry Convention will wrap up with a special Friday night event: “Cowboy’s Night at the Opry.” You’ll want to have your boots polished and your hat refit as you visit the Grand Ole Opry for a special, surprise performance. The night will end (real late, by the way) with a Dueling Pianos After Party that is sure to energize the room, so don’t forget to bring your request list for this interactive experience!
With so much to do and so much to see, the 2017 Cattle Industry Convention and NCBA Trade Show will fill your hat to the brim with excitement as you “Mosey on Down to Music City.” Whether you come for the education and business and stay for the after party, if you’re in the cattle business you’ll want to walk, run, drive or fly to join us. Be sure to share your excitement for convention on social media by using the hashtags: #CattleCon17 and #beefmeet! We can’t wait to see you there!