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INDUSTRY NEWS:Fundraising Drive Underway

The American Simmental-Simbrah Foundation board has launched a fundraising drive titled "Brand Yourself in Simmental History." The opportunity offers the ability to be included in the American Simmental Association's (ASA) newly-built office building and landscaping. Several levels of sponsorship exist...

Keeping Cattle in a Natural Program

By Dr. Jim Sears, Senior Technical Services Veterinarian, Bayer Animal Health    When it comes to food and food production, consumers take into consideration a variety of values. These values can range from core demands, including safety and quality, to more trend-driven ones, such as traceability and...